vocabulary of Advertising

1 ad abbr. advertisement - advert abbr.

2 advertisement n. item of publicity for a product or service, in magazine, on TV etc

3 advertising agency n. company specialising in producing and placing advertisements for clients

4 AIDA abbr. Attention, Interest, Desire, Action - the objective of most advertisements

5 benefit n. advantage of a product or service, usually derived from its features

6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK

7 circulation n. average number of copies of a magazine sold in a particular period

8 classified ads n. small advertisements in magazine or newspaper categorised by subject

9 commercial n. paid advertisement on radio or TV

10 coupon n. part of a printed advertisement used for ordering goods, samples etc

11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper

12 eye-catcherUS n. something that especially attracts one’s attention - eye-catching adj.

13 features n. special characteristics of a product, usually leading to certain benefits

14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboardUS

15 poster n. large sheet of paper, usually illustrated, used as advertisement

16 prime time n. hours on radio & TV with largest audience, esp. the evening hours

17 promote v. to (try to) increase sales of a product by publicising and advertising it

18 slot n. specific time in a broadcasting schedule, when a commercial may be

shown

19 target n. objective; what one is aiming at - target audience n.

20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from

others